2020 State of Video
& Interactive Content Report

The way to effectively engage with your audience is changing. Salespeople are now leveraging simplified, personalized video & interactive content to effectively engage target audiences.

Specifically, video and interactive content have become popular formats to engage buyers. Research from Demand Gen Report revealed:

• 47% of Millennial buyers prefer webinars and video content
• 65% of B2B buyers have engaged with videos during their buying process
• 34% prefer more interactive content

Take a look at the report for specific insights and tactics modern sales people are employing in their video and interactive efforts.

What else is in this report?

• How providing buyers with choices increases video and interactive content engagement
• The importance of personalizing your sales content for demand gen and ABM strategies
• The impact of simplified video and interactive content
• Trending video and interactive content formats