The Hotelier’s Guide to Guest Satisfaction:
From Feedback to Five-Star Reviews

Are You Tracking the 3 Key Metrics That Impact Your Hotel’s Reputation & Revenue?

Did you know that hotels with a 4.4+ star rating can charge 35% more than those with a 3.9-star rating? Guest satisfaction isn’t just about creating memorable stays—it’s a powerful growth strategy that directly impacts your revenue and reputation. If you’re looking to move beyond simply reacting to reviews and start proactively enhancing guest experiences, this webinar is for you.

Join us for an in-depth session with Adele Gutman—one of the Top 25 Most Extraordinary Minds in Sales & Marketing—as she reveals the proven frameworks that top hotels use worldwide. With over 20 years of experience in hospitality and reputation marketing, Adele will share strategies to retain loyal guests, increase word-of-mouth referrals, and reduce marketing costs, all while improving your online ratings.

What You’ll Learn

• Stop Reacting, Start Predicting – How to leverage guest feedback and AI-powered tools to anticipate guest needs before they leave a review.
• The 3 Metrics That Matter Most – Forget vanity metrics. Learn which KPIs directly impact your hotel’s reputation and revenue, and get a foolproof system for tracking them.
• The Negative Review Ninja – Proven techniques to respond effectively to negative reviews, turn upset guests into loyal advocates, and use critical feedback to improve your hotel.

Meet Your Speaker: Adele Gutman

• Top 25 Most Extraordinary Minds in Sales & Marketing (HSMAI) for groundbreaking work in Guest Experience and Reputation Cultivation.
• Achieved the #1 Global Review Index™ (GRI) worldwide as VP of the Library Hotel Collection.
• Creator of the Five-Star Review System, helping hotels deliver 5-star experiences at any price point.

Adele’s expertise has consistently turned guest feedback into brand loyalty and five-star ratings. Now, she’s ready to share those proven strategies with you.