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How to develop a winning sales strategy

Key Takeaways:
  • Designing a sales organization (and GTM motion) to optimize for efficiency and customer experience
  • Personalization at scale vs. volume outreach
  • Identifying and focusing on the right (consolidated) set of KPIs
  • Driving improvements in MQL: Win rate
  • Building an engaged and effective startup sales team
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Kent Holland
VP Sales, Copper CRM

About the Speaker

Kent leads Copper's Global Sales Organization. Prior to Copper, Kent was a business development leader at Box, helped drive new product launches and sales strategy at LinkedIn, and started his career in the strategy and operations consulting practice at Deloitte.

Nikhil Premanandan
Head of Marketing, Hippo Video

John Barrows has held every position in Sales including inside, field, channel, executive management and ownership. He continues to sell every day using the techniques he trains to some of the world’s leading tech companies including Linkedin, Marketo, HP and Salesforce. He is also the bestselling author of ‘I want to be in sales when I grow up’.

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