Hamburger icon
LoginStart your free trial

How to lead like a modern CMO in the new decade?

Key Takeaways:
  • Trends (going from lead to accounts)
  • Role (own parts of customer success)
  • Organization (running a team of specialist - act like a CEO)
  • Metrics (Business outcomes and same metrics as sales)
  • Stage based CMOs (Different type of CMO for a different stage of the company)
Video Thumbnail
Sangram Vajre
Chief Evangelist and Co-founder at Terminus

About the Speaker

Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies, ABM is B2B and is the host of FlipMyFunnel podcast.

Nikhil Premanandan
Head of Marketing, Hippo Video

Nikhil helps companies grow with scalable, repeatable, and compounding marketing strategies. Currently leading the marketing team at Hippo Video, a personalized video distribution platform.

Get the webinar recording