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How to Leverage Partnerships Early on to Penetrate a Competitive Market Quickly

Key Takeaways:
  • What is “early” in terms of partnerships for a software company?
  • What needs to be in place to ensure the success of an early partner program launch.
  • Affiliate vs Strategic vs Referral partnerships.
  • Examples of effective partner demand generation.
  • Plus a case studies from Optimizely,, HighLevel and HubSpot's partner programs.
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Alex Glenn
Strategic Advisor, Founder of and

About the Speaker

In Alex’s 15-year career, he has helped hundreds of founders and been involved with dozens of partner programs. Now, through, Alex works to help software teams create effective programs for agency resellers.

Sanjana Murali
Product Marketer, Hippo Video

Sanjana owns inbound and branding at Hippo Video, a video personalization and distribution platform. She loves to talk about branding and marketing with videos. She values intelligent conversations more than anything else. An eternal writer, words are her lifeline.

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