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How to Use Direct Mail to Close Big Deals

Key Takeaways:
  • Why it is important to remember the old school marketing tactics
  • How to sync the old with the digital new
  • Tips for building direct mail that gets a response
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Kyle Lacy
Chief Marketing Officer at Lessonly

About the Speaker

Kyle is tasked with leading a team of amazing marketers at Lessonly and setting the strategic vision for the company. He spent the last seven years traveling the world speaking at marketing and technology industry events. He is the author of three best-selling books in branding & marketing. Kyle is recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.

Nikhil Premanandan
Head of Marketing, Hippo Video

Nikhil helps companies grow with scalable, repeatable, and compounding marketing strategies. Currently leading the marketing team at Hippo Video, a personalized video distribution platform.

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